What's happened is that it's all been an endless string of "trying different things". None of which have worked. They went from "On Nights" being Tues thru Sat, with things like Ladies night, Radio Night, Dance Lesson night, building up to weekends, to using the whole week for "try out bands" which were picked willy nilly, and trying 'R&B, Club Jazz' Alt Country', and just plain Horrible Critter Club Shows. ( Many of which I've sadly been a part of..)
Then the cover charge went up to drive the rest of the "regular, decent weekend crowd" out, save for the "hardcore scuzzballs".
Now it's gone to a weekday DJ that plays to a totally empty house, and weekends that fill about half the seats, and a bar staff that still can't and won't "keep up". There's ONE good band of part time players that's managed to play there consistently, but they won't work more than two weekends a month.
What is needed IMHO is a consultant that could oversee event coordination, band selection, setting "off night" designations for maximum entertainment, and being able to present this to a corporate board along with a track record and resume for doing same.
The problem is that other than a well meaning "entertainment director" there haven't been any of the above for ten years that I know of.
Local blood sucking "Talent Agencies" have fallen flat, and taken the money from the bands instead of the club, as well as with few exceptions, have lousy perceptions of "good bands".
Now it's at the point where the wages have fallen to the point where anybody playing music seriously laughs at playing the venue for the wages, and the "big money" weekends pay no better then Critter Clubs.
I"m thinking of calling Steve Cox, whom I've known casually for a bunch of years. Maybe it could, with a comprehensive entertainment program, become used, instead of just sitting and waiting for the space to be leased out to a Subway Franchise..
I look at other venues around the country, like the BS in Austin, and don't really see much forethought in their weekly "programs".
I'm not saying that it's not working there, because I don't look at their "till", but there's GOT to be something, some agency or consulting firm, or individual with a track record for SUCCESS in these regional "meccas" that have deteriorated, and ressurecting them with programs of radio coordination, event scheduling, and in general a strategy for same.
Any Ideas I get, I can probably forward, and at least be able to mull over with my local friends. I know a lot of folks. I know the "Entertainment Director" casually as well, and I'm sure he's up against a brick well as well. His justification of spending has been countered by a steadily shrinking till.
This isn't a call to rally against "young people" " Clear Channel" or MADD, being the things we all love to hate, but maybe for the injection of an idea that could revitalize this damn near dead venue..
I understand that "radio exposure" has turned more into unaffordable graft, which hasn't helped either, as in it costs so much more than the club can expect to bring in.
What's "working" out there.
Strippers with Guitars??
Thanks for any serious, or entertaining idears..

EJL