Taking a moral stance and avoiding using these services, as many do, is admirable but the cat is out of the bag. The question now really is how to live with it. Spotify may offer a cup of coffee for a gazillion plays but I think three cups of coffee is preferable. The following chart shows the revenue paid to artists.
I have been guiltily using Spotify for a while but feel a bit better after shifting to a comparable service that pays three times as much to artists. Considerations of breadth of content and quality also come into play. I am pretty happy with Tidal that has a similar interface and a 20% bigger library but I am sure there are other excellent choices that offer a better deal to musicians.

