Ralph Mooney: "Another Day, Another Dollar"

Fish · Post by **Fish** » 16 Oct 2010 6:34 am

I was half asleep with the TV on after midnight last night when I half-dreamed I heard Ralph Mooney's unmistakable steel tone on the airwaves. I opened my eyes to see and hear a Volkswagen Jetta commercial -- featuring Wynn Stewart's version of "Another Day, Another Dollar." Mooney sounded just like the King that he truly is.

So was it too good to be true and only a dream? Or has anyone else heard this Madison Avenue miracle?

That "high lonesome desert sound" never sounded any better.

Fish · Post by **Fish** » 16 Oct 2010 6:52 am

I found the link here...I'm glad I wasn't dreaming:

http://www.popisms.com/TelevisionCommer ... tta-2.aspx

Bob Blair · Post by **Bob Blair** » 16 Oct 2010 7:52 am

Too cool!

Colm Chomicky · Post by **Colm Chomicky** » 16 Oct 2010 9:19 am

Love it!

In fact love it so much I forgive all those Jetta drivers that are predisposed to weaving in and out of traffic and cutting me off!

Les Green · Post by **Les Green** » 16 Oct 2010 1:23 pm

I'm hearing it here probably 3 or 4 times a day. I was like Mr. Fish the first time I heard it. Half asleep and thought I was dreaming.

Bob Hoffnar · Post by **Bob Hoffnar** » 16 Oct 2010 2:27 pm

The commercial is called "moonlighting" on youtube !

Ian Miller · Post by **Ian Miller** » 16 Oct 2010 2:56 pm

Russ Blake and I saw this on a Jet Blue flight back from Long Beach, and we were both slack-jawed!

Years ago, VW had ads that featured two consecutive tracks from the BEAT AT CINECITTA VOL. 1 compilation of groovy 60's/70's Italian soundtrack music, so the precedent for surprisingly hip music choices in their advertising is established in my mind, but I digress......

Ken Mizell · Post by **Ken Mizell** » 16 Oct 2010 4:41 pm

This is great! A commercial that I actually like.

I don't know how the marketing gurus came up with this, but I'm glad they did.

Jeff Keyton · Post by **Jeff Keyton** » 16 Oct 2010 6:28 pm

I don't usually care for ad's that use songs I really like in the them. In this case, I just like hearing the song anyway. The rhythm track has a percussion sound in it that I think Hag borrowed for Working Man Blues. I love the Moon, I picked up a collection of Warren Smith today that has Moon all over it from the early 60's.

Ian Miller · Post by **Ian Miller** » 17 Oct 2010 12:43 am

Jeff Keyton wrote:The rhythm track has a percussion sound in it that I think Hag borrowed for Working Man Blues.

Sounds like the same glass ashtray, doesn't it?

David Evans · Post by **David Evans** » 17 Oct 2010 4:25 am

Finally some real country music on TV!

Mike Neer · Post by **Mike Neer** » 17 Oct 2010 3:18 pm

I really love Ralph Mooney and every time I hear him I like him even more. He is a one-of-kind.

Bernie Gonyea · Post by **Bernie Gonyea** » 17 Oct 2010 4:28 pm

Fish : Thanks for posting that commercial here on the forum; I heard it the other day and said to myself " That sounds like Wynn Stewart with Ralph Mooney's playin in the back ground.Both of them have always been two of my favorites in Good old classical country music. It does amaze me that they would use a tune so country for an auto Ad.. Thanks for sharing that with us..Bernie

Roual Ranes · Post by **Roual Ranes** » 20 Oct 2010 4:16 pm

Any ideas as to who is getting the royalty checks?

Fish · Post by **Fish** » 21 Oct 2010 7:11 am

Roual,
I've never played on anything that has made it to the national level like this one, so I'm no expert on residuals (I suspect Mr. Bovine or Mr. Franklin might know something about this subject). Residuals are a percentage of your initial union scale fee for the original session. The amount is paid out every 13 weeks the commercial runs and the AFM handles the payments. Given that this song was recorded in the late 50's for the Challenge label, it's possible that there were no union contracts involved, sad to say. Wynn Stewart wrote the song and his current publisher Sony/ATV's Nashville office (who also happen to own the master recordings for all the Wynn Stewart/ Challenge sides) most certainly made the licensing deal for this usage, so there there should be publishing money there somewhere for Wynn Stewart's heirs and possibly musicians residuals for the players as well. I hope and pray that King Mooney will see some mailbox money for this one. I heard it again yesterday....it's everywhere!

UPDATE: I was wrong; "Another Day" was a 1962 single for Wynn Stewart and reached #27 on the country charts.

Hook Moore · Post by **Hook Moore** » 21 Oct 2010 7:28 am

I also heard the commerical Fish. I'm hoping for a trend !

Hook

Stu Schulman · Post by **Stu Schulman** » 21 Oct 2010 10:05 am

I've never owned a Wynn Stuart record,Could someone recommend which one to get?Thanks

Fish · Post by **Fish** » 21 Oct 2010 11:47 am

Hi Stu,
Long time, no see...I hope the Great Northwest is treating you well.
Get "The Very Best of Wynn Stewart 1958-62" at Amazon, which is some of the better Challenge stuff...these tracks now all come from the same well, licensed from Sony/ATV. "Wishful Thinking" is one of my all-time favorite country shuffles with that deep Bakersfield groove and Mooney playing some truly classic pedal steel. Money well-spent!
Steve Fishell

Tim Whitlock · Post by **Tim Whitlock** » 21 Oct 2010 1:52 pm

"Wishful Thinking" is one of my all-time favorite country shuffles

+1

Stu Schulman · Post by **Stu Schulman** » 21 Oct 2010 2:35 pm

Steve,Thanks I'll check it out,Somehow I'm still kickin'Hope you are well me Amigo!

Greg Simmons · Post by **Greg Simmons** » 21 Oct 2010 9:11 pm

The Holy Grail is of course the 10 CD Bear Family Box Set...stop by the Texas Musik booth at the big steel shows - ask for Juergen

- & he'll most definitely be able to hook you up

Also - of course not Wynn - check out "Buck Owens Sings Harlan Howard" originally out on Capitol in I think 1961, but reissued by Sundazed - pure, unadulterated Moon

...his ride on "Heartaches For A Dime (approx 1:02" to 1:30") should be in the frigging Smithsonian!!! IMHO

Tommy Detamore · Post by **Tommy Detamore** » 22 Oct 2010 4:42 am

Several years ago I spent an afternoon at a friend's house in Hamburg. He is an avid music collector, and he introduced me to the Bear Family Wynn Stewart box set. I put it on and couldn't stop listening to it, marveling at the genius of Ralph Mooney. The man did so much with so little in terms of the fancy equipment that we all seem to need nowadays. Tasteful, emotional, and elegant steel guitar mastery.

Clyde Mattocks · Post by **Clyde Mattocks** » 22 Oct 2010 10:18 am

Exactly Tommy, it was all in his heart, not his equipment.

Doyle Weigold · Post by **Doyle Weigold** » 23 Oct 2010 1:30 pm

Just for kicks, why don't we all add this to our song list? I think the band I am in is going to.

Ray Campbell · Post by **Ray Campbell** » 26 Oct 2010 9:57 am

Stu asked which Wynn Stewart to buy. My answer is simply: any and all of them. I've got all of Wynn's stuff and there is not a single one of them that is not a treasure. I do have favorites, though. Such as Angels Don't Lie, Fallin For You and others. Probably my least favorite was his biggest, Its Such A Pretty World Today. But I digress. Stu, you can't go wrong.

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Ralph Mooney: "Another Day, Another Dollar"

Ralph Mooney: "Another Day, Another Dollar"

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