The 'good' side of Sony - Bouncy Ball Commercial

[Mike Baxter]

Very cool ad. http://www.sony.co.uk/view/ShowArticle.action?article=1128495777479&site=odw_en_GB

You can also see the making and behind the scenes of the ad on the same page.

According to the 'How It's Done' page no computer graphics were used at all. The entire shoot took two days – the main sequence itself involved a 23-man camera crew with only one chance to get it right.

An entire block in San Francisco was closed off and special compressed-air cannons shot the 250,000 bouncy balls into the air, while earth-moving equipment poured thousands down the street. The sheer energy of the balls meant that some of the crew had to wear protective gear!