Dead trees are the old economy. Sooooo 20th century. Starting a steel guitar print mag is a fool's errand. I did spend 10 years in advertising at a weekly newsmagazine in Austin and base my opinion on that experience, and as a participant in the steel guitar world for the last 45 years.
A print journal (and a commercial website) has not one but TWO "products," as it were. What it sells to its readership is informational; i.e. editorial content and ads. What it sells to its advertisers is access to the people who are interested in that company's products/services.
Costs are everything. Subscriptions bring in a little income, but are really just one of several tools to show advertisers how many people they can reach. Advertising pays the bills.
The life blood of publishing is advertising, and there's a whole new buyer's market ballgame for advertisers on the 'Net now. You can reach the entire freakin' world with a website than costs less than an a small, one-month ad in Guitar Player magazine.
Witness the recent demise of the print version
No Depression. This is an excellent, top shelf magazine in all ways; intelligent editorial, good advertising base, high-quality paper (expensive). Also had a readership far larger and more eclectic than any steel guitar related thing. Problem? Advertisers finding it easier to advertise on the WWW and reduce their print exposure, therefore = lost revenue. The publishers finally closed up shop but are considering a Web-based version. I hope it happens.
We have this Forum now. Many participants on this Forum have websites with great steel guitar educational content, tabs, sound files, everything. Spend a little time browsing and you'll have more stuff to read and learn from than in a lifetime's worth of magazine content.
Sorry if I'm being wordy, I'm feeling chatty today.
My rig: Infinity and Telonics.
Son, we live in a world with walls, and those walls have to be guarded by men with steel guitars. Who's gonna do it? You? You, Lt. Weinberg?